Thursday, July 17, 2008

Steve Nash (NBA MVP) wears garbage...

Well…not garbage per say, but pretty close. He is debuting the Nike Trash Talk, the first performance basketball shoe made from manufacturing waste.. Gotta love this. Yes Nike, you are socially responsible (for once minus your sweatshops). You get brownie points:“Any opportunity to promote the environment and preserve our planet is a step in the right direction,” Nash said. “I’m very excited to be one of the first athletes to wear the Nike Trash Talk. I think people will love the shoe, and hopefully by wearing it I can inspire others to try it out as well.”

The Nike Trash Talk meets Nike’s Considered design standards because…The upper is pieced together from leather and synthetic leather waste from the factory floor using zig-zag stitching.The mid-sole uses scrap-ground foam from factory productionThe outsole uses environmentally-preferred rubber that reduces toxics and incorporates Nike Grind* material from footwear outsole manufacturing waste.The Phoenix Suns’ colorways will have shoe laces and sockliners which use environmentally-preferred materials and will be packaged in a fully recycled cardboard shoe box.

Nike is releasing a limited number of the Nike Trash Talk in three different colorways – two Phoenix Suns colorways (home and away) and one colorway for Nash to wear this week for the All-Star Game. The All-Star colorway will be sold at the House of Hoops by Foot Locker in New York and in New Orleans this week with a suggested retail price of $100.

P/S: the author did not receive any fee (or a free pair of nike grind) for this post.

No comments: