Thursday, June 26, 2008

Can't get any worse for Zimbabwe...



Although his opponent has quit the presidential race because the reigning despot was basically threatening to kill every Tom, Dick & Harry who didn't vote for him, let's take a look at Mugys's plucky-but-ugly campaign poster.

Since present conditions in Zimbabwe suck dirt(1000x inflation), Mugabe understandably decided to focus on the past to fire up some patriotism, while also reminding the ungrateful citizenry that it is because of HIM that they've been independent since 1980.

However, R-Mug's no idiot; he realizes that the downtrodden people need some assurance that the future is going to be better. And, like any good politician (by the way, do good politician really exist?), he addresses this need with a slogan that promises absolutely nothing. But "all good things are possible" is maybe the worst campaign slogan ever recorded.

Art direction-wise (i don't really have much art sense but 5cents worth of comment), the layout is an absolute mess but I do like the "100% Empowerment" call-out (like old school sales circular). But the poster's visually torturous—way too much copy, and all the competing typefaces/colors/weights are headache-inducing.

Anyway,it make no difference because Mugsy will retain his seat with ease—"Politicians are the same all over..."

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