Monday, September 08, 2008

yet another act of GREEN WASHING...

Driving around in cardboard cars, catching litterbugs in the act and splashing removable green paint on those who harm the environment...

the EnvironMENTALS, a trio of environment guardians have been spotted in town doing the above acts as part of a GLOBAL company in photographic and digital solutions commitment towards a better environment .

the global brand has even pledged to plant 2,500 trees on a city suburban field and urged the public to take part in the programme..yes.!!!by submitting photos (using the company's products?) to the designated website..

KUDOS for instilling greater awareness on the need to safeguard the environment but a smart CSR campaign? more like an act of green washing...

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