After reading this article, It left me in silent wonderment. Japan Tourism has named Hello Kitty as its choice to represent the Land of the Rising Sun in China and Hong Kong where Hello Kitty is huge among kids and women (and some say even men). Officials expect that the iconic kitten will be able to attract a streamflow of tourists into Japan.
This is the first time that any tourism ministry has endorsed a fictional character as a country's tourism ambassador.They should be applauded for taking such a bold move but what about the risk?
Although Hello Kitty has been around since 1974 and found herself in many hearts, but is being cute sufficient enough to lure people to visit Japan? Hello Kitty is such a wonderful character but to be the key driver for tourists to visit Japan? It's a cute execution but a little far-fetched maybe?
p/s: check out this Hello Kitty song !
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